Campaign: UIP Super Mario
Execution: It’s great to hear that Universal Pictures has chosen strategic locations like Bishan and Bugis MRT Stations to promote the movie. Mario’s larger-than-life burst of colors greeting fans in a 3D pop-up format must be quite impressive. Additionally, showcasing the trailer on STARIS screens in trains across the island allows commuters to get a sneak peek and adds to the excitement surrounding the film.
Home-Travel-Eat-Shop-Play touchpoints: Travel
Stellar Ace X UIP Super Mario