Brand: National Heritage Board
Campaign: Singapore Heritage Festival 2023
Execution: The National Heritage Board is actively involved in this campaign, promoting it through various channels. The TRAVEL network, which includes MRT stations, MRT trains, and taxis, features promotional materials and information about the festival. Additionally, the SHOP network at PLQ Mall and the WINK App on smartphones provide access to festival updates and content.
One exciting aspect of thfestival is the innovative execution of posters. These posters feature 2D pop-ups that catch people’s attention and encourage them to venture outside and experience the stories that connect us all.
Home-Travel-Eat-Shop-Play touchpoints: Travel, Shop, Play
Stellar Ace X National Heritage Board
