Case Studies

Singapore, 2 September 2026 - SMRT Corporation Ltd today launched a charity-themed train as part of its Journeys for Good initiative. The train highli…

What if a Bus Shelter could become more than a place for advertising? For Singapore Night Festival (SNF) 2026, Stellar Ace and HeritageSG explored tha…

RTS Operations Pte Ltd (RTSO), the Malaysia–Singapore joint venture responsible for the ownership, design, installation, testing, operation and mainte…

As football fever swept across the globe, brands tapped into the excitement through bold and timely campaigns across the Stellar Ace network. From an…

In Out-of-Home (OOH) advertising, visibility is only the first step. What ultimately matters is whether an advertisement inspires people to take actio…

Stellar Ace activated the Coolest Football Moments Museum Train for Rexona, a six-cabin moving museum across Singapore’s MRT network. Built around the…

OCBC transformed Singapore’s daily commute into an immersive brand experience through a high-impact Out-of-Home (OOH) advertising campaign across key…

First-of-its-kind partnership leverages SMRT’s nationwide transport network and advertising spaces to help IPCs expand their reach Singapore, 29 May 2…

McDonald’s transformed a daily commuter touchpoint into an engaging brand experience through an interactive Out-of-Home advertising campaign at Bishan…

Stellar Ace continues to expand its islandwide Digital Screen Advertising Network in Singapore , strengthening its position as a leading Out-of-Home (…

In Singapore’s fast-paced urban landscape, brands compete for attention across every possible touchpoint. For StarHub, the opportunity at Orchard MRT…

In Singapore’s dense and fast-paced media environment, Out-of-Home (OOH) advertising has been long valued for its scale and visibility. For McDonald’s…

At our recent Stellar Ace trade event, guests experienced Streets & Stories , a curated bus tour showcasing our Chinese New Year activations alongside…

As part of our Chinese New Year activations, Stellar Ace rolled out Galloping Into a Stellar Year — an out-of-home (OOH) initiative featuring brands T…

This Chinese New Year, Stellar Ace, in collaboration with Singapore Press Holdings (SPH) and Way Fengshui , rolled out the 12 Zodiacs Bus Shelter acti…

Singapore, 12 February 2026 — This Chinese New Year, Stellar Ace has rolled out a series of festive Out-of-home (OOH) activations across Singapore, br…

As 2025 comes to a close, it’s a moment to look back on another year of growth and transformation for Stellar Ace. This year, we made significant stri…

In an exciting partnership with the Ministry of Manpower (MOM) , Stellar Ace is proud to have launched the International Migrants Day (IMD) Concept Tr…

To mark the opening of its first-ever store in Singapore at Bugis+, Chick-fil-A launched a bold digital out-of-home advertising campaign on Stellar Ac…

The Christmas Train Show at Gardens by the Bay officially opened today, graced by special guests including Mr. Jeffrey Siow, Acting Minister for Trans…

Stellar Ace teamed up with London Weight Management Singapore to bring a fresh and engaging brand activation to Bugis MRT. Located at the Bugis Digita…

Stellar Ace brought Poems on the MRT back to Singapore’s rail network, transforming everyday commutes into moments of literary discovery through a lar…

As Singapore came alive during the F1 season, Visa transformed one of the city’s most recognisable commuter locations into an immersive brand experien…

The Formula 1 season brings a distinct energy to Singapore, with brands seeking impactful ways to engage audiences beyond traditional advertising. Wit…

For time-sensitive campaigns, relevance matters just as much as reach. CIMB Singapore’s latest campaign demonstrated how programmatic Digital Out-of-H…

Along one of Singapore’s most iconic retail corridors, Stellar Ace enhanced the everyday commute with a 3D rooftop bus shelter in collaboration with G…

In today’s fast-moving media landscape, brands that can respond quickly to cultural moments stand out. When Lady Gaga was spotted at Maxwell Food Cent…

This campaign won an award for “Most Effective Out-of-Home” at the 2025 MARKies Awards In Singapore’s fast-paced Quick Service Restaurant (QSR) landsc…

Share A Coke Campaign Total Impressions: 3.6+M Objective: To deepen brand affinity for Coca-Cola by creating personalised and shareable moments with c…

Thank you to our 1 million Customers Campaign Total Impressions: 21+M Objective: Join our one million customers and experience delightfully different…

SG Forward Campaign Total Impressions: 4.3+M Objective: To promote MDDI series of roadshows island-wide. Solution: Stellar Ace’s bus shelter digital s…

Healthy 365 Campaign Total Impressions: 3.2+M Objective: To promote HPB’s Healthy 365 and drive app download. Solution: Orchard MRT Station buzzes wit…

Singapore Tourism Board Campaign Total Impressions: 27+M Objective: To raise awareness on this Traveler’s Exclusive campaign by Mastercard and Singapo…

Age Strong Campaign Total Impressions: 5.1+M Objective: Empowers those 50+ to embrace a healthier lifestyle and build lasting habits through a holisti…

Brand Campaign Total Impressions: 4.3+M Objective: Position Lazada as the trusted platform where shoppers skip the hassle and always get the best deal…

Double Down Campaign Total Impressions: 1.3+M Objective: To drive attention and footfall for KFC by combining playfulness with indulgence, right in th…