Brand: Singlife Aviva
Campaign: Singlife Mindef Insurance
Execution: Singlife is well known to safeguard Singapore’s protectors since 1983 with their MINDEF & MHA Group Insurance Scheme. Their latest campaign promotes the MINDEF & MHA Group Voluntary Scheme in a quirky way, with a worried mum imagining the worst as their son goes to NS. The humorous storytelling is presented in video and static creatives. Both ad formats were brough out in their full glory on our island-wide digital screens (STARIS and iView) on the transport network, including a large-format one at Bukit Panjang Interchange, on in-train panels and window stickers on our MRT trains on the North-South Line and Eat West Line, and very aptly, on the Platform Screen Doors at Pasir Ris Station, where NS men traverse when they go back and forth Pulau Tekong.
Home-Travel-Eat-Shop Play touchpoints: Travel
Stellar Ace X Singlife Aviva
