Brand: Trust Bank
Campaign: Brand refresh
Execution: Trust Bank’s campaign showcased a distinctive 2D die-cut lettering creative execution on the concourse wallscape, capturing the interest of busy commuters with its innovative approach. The brand’s vitality was underscored by a large format digital OOH screen at a shopping mall, while specific Trust card perks were communicated on the platform screen doors. This strategic campaign has not only garnered substantial attention but also instilled a sense of FOMO, establishing Trust Bank as a noteworthy presence since its launch.
Home-Travel-Eat-Shop-Play touchpoints: Travel & Shop
Stellar Ace X Trust Bank
