Brand: HSBC
Campaign: HSBC Life: Opening up a world of opportunity
Execution: HSBC has launched an exciting campaign in Singapore, showcasing their commitment to being there for their customers in various aspects of their lives. The campaign aims to highlight HSBC’s support for individuals in their professional journeys and personal pursuits.
The ads, located in prominent areas such as City Hall MRT Station and 313 Somerset, are designed to catch the attention of passersby with their cool and humorous approach. Additionally, the WINK+ App provides a convenient way for customers to access information and engage with HSBC’s offerings.
Home-Travel-Eat-Shop-Play touchpoints: Travel, Shop, Play