Immersive Experience @ Fashion Walkway

Studies show experiences make us happier than physical objects.

It also shows companies that prioritize experiences over products/features have a 200% greater likelihood of referrals and 25% more customer loyalty.

So, no matter what business you’re in, delivering a delightful user experience to your customers might be one of the most important things you do.

Now, imagine walking the underpass that have massive digital screens with sound that stretches across the entire walkway, between Orchard ION and Wisma Atria. With the entire space themed and dressed up, our latest assets improvement will provide the fullest impact for many of our partners such as Balenciaga, Loewe, Tag Heuer, Disney+, Auchentoshan Whiskey, Standard Chartered Bank and RSAF.

The Fashion Walkway (formerly known as Media Hub @Orchard) attracts more than just fashion brands but it has shown effectiveness in providing an immersive experience and impactful for brands that fully transform with the walkway (with floor stickers) to elevate the experience.

As technology evolves it is becoming much easier to create large-scale experiences. That one element we would like to see is the marriage of mediums. Bringing together more traditional techniques and exciting new elements to really amplify creative ideas. Taking the best of two very different worlds to create something that is better than the sum of its parts.

Click here to see video on the space

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