The Republic of Singapore Air Force (RSAF), having experienced the impact of their successful campaign on Media Hub @Orchard, is back for a second serving of the stretch of digital screen platform located between Ion Orchard and Wisma Atria.
RSAF uses floor stickers to transform the entire walkway into an airplane runway, augmented by a high-resolution video advertisement on the HD digital screen and wall sticker, detailing on the kind of career path available in RSAF. The key objective is to captivate their audience and drive their recruitment message .
“We saw success from the 1st campaign in creating brand awareness using Media Hub @Orchard. It strengthens the message for our RSAF & You: Limitless Together campaign and allows us to showcase the various career opportunities offered by the RSAF. The long landscape digital screens is both immersive and impactful. We enhanced the campaign by including ‘runway floor stickers’ to create a dominant and comprehensive RSAF look.” Ms Angelynev Koh, Head Publicity, RSAF Air Manpower Department.
The 1-minute video shows one can tap on different passion such as photography, music, gaming and use that potential to unleash one’s passion with RSAF and the results can be limitless.
To further create awareness on their recruitment awareness campaign, RSAF also bought other mediums on SMRT platforms such as STARis, vending machines digital screens, and Platform Screen Doors at Bugis and Somerset to extend a wider reach.
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