Bridging Young Minds with Consumer Brands! Tertiary students ideate for SG businesses’ integrated marketing campaigns.
The future of our industry is in the young minds of tomorrow.
The Project Campus Series is Stellar Ace’s belief in developing our industry’s forefront of the future, with the ever-changing creative landscape and the introduction of technology-driven creativity in play.
These young minds can shape it with their valuable insights and ideas by developing integrated marketing, creative and media ideas. The first edition of the series was recently concluded with Nanyang Polytechnic (NYP) students presenting to non-profit organisation, HomeTeamNS for a launch campaign of an upcoming project.
Four finalist teams squeezed out from a total participation of 10 teams, from NYP’s School of Business Management (SBM), had virtual speed pitch session to present their proposal followed by a round of Q&A exchanges with the judges.
The top winner presented a virtually engaging interaction idea using Augmented Reality (AR) to marry offline and online marketing executions. HomeTeamNS is excited and possibly be looking at producing a hybrid implementation to incorporate the four teams’ ideas as they all had unique and relevant content.
Stellar Ace will be working with HomeTeamNS on an exclusive creative and media entitlement package to “bring to life” the students’ finalised work to the mass audience through our omnichannel out-of-home media assets.
Here’s what our partners had to say:
“The School of Business Management works closely with industry partners to co-create opportunities for our students to hone their skills and build competencies that meet industry needs. We are glad to come onboard this collaboration with HomeTeamNS and Stellar Ace, which allowed our students to develop and present exciting marketing campaign ideas across a wide spectrum – from leveraging VR/AR to relatable humorous content. Working on such real-world projects also help our students hone their problem solving and critical thinking skills, giving them an edge over their peers,” said Esther Ho, Director, School of Business Management, Nanyang Polytechnic.
“The students presented a wide range of creative marketing ideas, which are both intriguing and refreshing. We thoroughly enjoyed their sharing and the exchange of ideas during the presentation session. At HomeTeamNS, we believe that youths are the future of our country who can offer fresh perspectives and opinions on the table. We are glad to be able to play a part in providing a real-world professional platform for them to grow and develop,” said Agnes Eu, Chief Executive, HomeTeamNS.