Brand: AIA
Campaign: Cancer Coverage
Execution: With AIA’s latest launch of a type of critical illness coverage that specifically covers cancer, it took over platform screen doors at Kent Ridge and Novena MRT stations to remind commuters of just how unsettling it feels when our protection isn’t adequate. Be it an incomplete sunbrella, or a sun hat that lets the sweltering hot sun right through, we can most definitely feel the scorch.
Home-Travel-Eat-Shop-Play touchpoints: Travel
Stellar Ace X AIA
