Campaign: Support for the Community Care Associate (CCA) Role
Execution: AIC had displayed their support for the CCA role at the wallscapes and platform screen doors at MRT Stations and in the form of stickers at tabletops of foodcourts. A powerful contextual message considering our tissue chope-ing culture in Singapore!
Home-Travel-Eat-Shop-Play touchpoints: Travel, Eat, Shop
Stellar Ace X AIC