Campaign: Amazon Prime Day
Execution: With Amazon Prime Day, soak yourself in the cheer at the immersive installations at City Hall and Bugis MRT stations. Over at 313 Somerset, JEM and PLQ Mall where shoppers congregate, the reach is extended via the large-format Digital Out of Home screens. Online and on your mobile, the distinctive visual is featured on DBS, POSB and Paylah! Home screens, bringing an immersive 360 degrees brand experience for customers.
Home-Travel-Eat-Shop-Play touchpoints: Travel, Shop, Play
Stellar Ace X Amazon