Brand: Citibank Singapore
Campaign: Citi X SMRT
Execution: In the spirit of getting 5% savings on online purchases, groceries, taxi, and public transport, Citi’s latest campaign at MRT Stations places emphasis on these benefits while WINK+ app users experience seamless offline-to-online engagement through Citi’s signature blue ads and QR code scans.
Home-Travel-Eat-Shop-Play touchpoints: Travel & Play
Stellar Ace X Citibank
