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Stellar Ace X Citibank

Brand: Citibank Singapore

Campaign: Citi X SMRT

Execution: In the spirit of getting 5% savings on online purchases, groceries, taxi, and public transport, Citi’s latest campaign at MRT Stations places emphasis on these benefits while WINK+ app users experience seamless offline-to-online engagement through Citi’s signature blue ads and QR code scans.

Home-Travel-Eat-Shop-Play touchpoints: Travel & Play