Campaign: DBS yuu Card
Execution: The DBS yuu Card is a rewards credit card offered by DBS Bank. It allows you to earn yuu Points when you make purchases at over 1,000 participating merchants islandwide, including BreadTalk Group Pte Ltd and Cold Storage Singapore. You can link, scan and pay using the yuu Card at these places. This news is shared with shoppers at Somerset MRT station and in 313 Somerset. Additionally, if you use public transport, you may also see the news displayed on digital screens in trains and at stations, as well as on island-wide trains and at stations, as well as on island-wide trains on the Circle Line, East-West Line and North-South Line.
Home-Travel-Eat-Shop-Play touchpoints: Travel, Shop
Stellar Ace X DBS yuu Card