Brand: Disney
Campaign: Elemental
Execution: The promotional activities for the movie “Elemental” in Singapore sound exciting and engaging. PLQ Mall offers shoppers, commuters, and people working or dining in the area a chance to experience a beautiful and inspiring movie teaser. This can generate anticipation and interest in the film among the local audience. Additionally, at Jurong East MRT Station, commuters have the opportunity to engage with the characters through a larger-than-life wallscape, featuring neon signages with the elemental colors from the movie.
Home-Travel-Eat-Shop-Play touchpoints: Travel, Shop
