Stellar Ace X Health Promotion Board

Brand: Health Promotion Board
Campaign: Vape is the toxic friend that you don’t need
Execution: Media locations such as 313 Somerset Mall, Dover, Yio Chu Kang and Holland Village stations were handpicked to convey the important health message to youths and tertiary students. Cognitive psychologist and author of Actual Minds, Possible Worlds, Jerome Bruner suggests we are 22 times more likely to remember a fact when it has been wrapped in a story. The tongue-in-cheek storytelling was a masterful way to connect with the target audience.
Home-Travel-Eat-Shop-Play touchpoints: Travel, Shop

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