Brand: HSBC
Campaign: HSBC Women’s World Chamionship
Execution: There will be a four-day festival of golf in Singapore. The festival will celebrate the sport of gold, as well as inspirational women from all walks of life. The event is being sponsored by HSBC, and there will be digital billboards and wallscapes promoting women’s empowerment at Raffles Place Station and 313 Somerset in Orchard Road.
Home-Travel-Eat-Shop-Play touchpoints: Travel, Shop
Stellar Ace X HSBC
