Campaign: Hari Raya
Execution: Ikea has launched a special collection for Hari Raya that includes a range of products such as starry lights, cosy rugs and cushions, and colourful tableware that can add a festive touch to your home. It’s even better that the collection is wallet-friendly, making it accessible to everyone.
Furthermore, Ikea’s signature warmth is being brought to commuters at various locations, including MRT stations and HDB lift lobbies, which is a thoughtful gesture that can inspire people to think about their home storage and interior decor during their daily commute.
Home-Travel-Eat-Shop Play touchpoints: Travel
Stellar Ace X Ikea