Brand: KFC
Campaign: Cheesy Mushroom Zinger Double Down
Execution: KFC had transformed what was once a plain wall into a gamified wallscape of ‘Whack-a-Mole’ where commuters could challenge themselves and walk away with a promo code after. This creative execution brings about fun to a commuter’s journey and is an effective attention-grabbing ad.
Home-Travel-Eat-Shop-Play touchpoints: Travel
Stellar Ace X KFC
