Brand: Land Transport Authority
Campaign: Singapore’s 58th birthday
Execution: It was an honour to work with the Land Transport Authority to bring excitement to everyone’s commute. This year’s celebration is themed Onward As One SG and is helmed by the theme song Shine Your Light. Stations and concept trains had been dressed up for the occasion, and the MV playing on trains and station platforms brings an uplifting positive vibes to the most anticipated season for Singaporeans.
Home-Travel-Eat-Shop-Play touchpoints: Travel, Shop
Stellar Ace X Land Transport Authority
