Brand: McDonald’s
Campaign: Nasi Lemak Burger
Execution: The immersive wallscapes at MRT stations featuring the juicy burger are accompanied by a 2D protrusion and a speaker installation vividly describing the burger’s taste. Viewers of SingtelTV are also treated to an evocative commercial which is as lovin’ good as the actual Nasi Lemak Burger.
Home-Travel-Eat-Shop-Play touchpoints: Home, Travel
Stellar Ace X McDonald’s
