Brand: Moet Hennessy
Campaign: Hennessy V.S.O.P
Execution: The global marketing activation for Hennessy V.S.O.P debuted in Singapore on a 14.4m long digital screen where the attention-grabbing 3D video features Hennessy Global Brand Ambassador, Jackson Wang, reaching for a Hennessy bottle and toasting viewers from afar.
At the Somerset MRT Station linkway, commuters and shoppers are immersed in a grand world of visuals with wallscapes, enhanced by a neon light creative execution of the Hennessy V.S.O.P logo, while dynamic videos featuring Jackson Wang contribute to the captivating product experience on digital screens.
Home-Travel-Eat-Shop-Play touchpoints: Travel & Shop