Brand: MyRepublic
Campaign: My Republic 5G
Execution: MyRepublic has eye-catching advertisements displayed on SMRT trains’ digital screens in purple, which are hard to miss. These ads aim to remind commuters of the joy that a good internet connection can bring, even when they are constantly on the move. You can also find their advertisements at Tampines, Bugis, and Jurong East MRT Stations, as well as on the WINK+ app. If you’re interested in getting fast broadband and a mobile plan that caters to your lifestyle, you can visit MYRepublic’s website at myrepublic.net for more information.
Home-Travel-Eat-Shop-Play touchpoints: Travel, Shop