Brand: Nintendo
Campaign: Legend of Zelda: Tears of the Kingdom
Execution: The Orchard Road MRT station, known for its vibrant atmosphere, has showcased the game with larger-than-life displays, allowing shoppers and commuters to immerse themselves in the world of Hyrule. Additionally, visitors to 313 Somerset has the opportunity to enjoy the game’s graphics and storyline on the large format screen near Garrett Popcorn
Home-Travel-Eat-Shop-Play touchpoints: Travel, Shop
Stellar Ace X Nintendo
