Brand: NYC – OBS
Campaign: NYC – OBS Instructor Recruitment
Execution: The tongue-in-cheek OBS recruitment ads are strategically positioned at MRT stations near campus grounds to reach student commuters. The ads itself are crafted in a witty manner to catch the attention of just the right people for the job.
Home-Travel-Eat-Shop-Play touchpoints: Travel
Stellar Ace X Outward Bound Singapore
