Brand: People’s Association
Campaign: Chingay
Execution: The Chingay Parade, now in its 50th year, is a highly anticipated event that showcases arts and cultute during the Lunar New Year celebration. After two years of digital and hybrid parades, the physical showcase returns this year at the F1 Pit Building. The nearest MRT station to the event venue is Promenade Station, where the Platform Screen Doors assets have been chosen by the People’s Association to display their ads.
This multi-faceted celebration includes various components such as Chingay@Heartlands, Container Art Installation, Community Art Installations, and the main performance. To learn more about each segment, commuters can scan the QR codes on the respective panels. Additionally, in-train digital screens will showcase videos highlighting the grandeur and vibrant colors of the Chingay Parade.
Home-Travel-Eat-Shop-Play touchpoints: Travel
Stellar Ace X People’s Association
