Brand: Plus 500
Campaign: Plus 500
Execution: Plus500 is a global multi- asset fintech group that provides a technlogy-based trading platform, and the campaign aims to promote the platform’s three key features – trustworthiness, ease of use, and useful market insights. The ads can be seen at PLQ Mall and the Ocean Financial Centre wallscape, inviting viewers to experience the trading platform through Plus500’s highly-rated app. This app provides traders with a world of opportunities on the global market. Overall, this campaign aims to increase awareness of the Plus500 platform and attract more traders to use it.
Home-Travel-Eat-Shop-Play touchpoints: Shop