Brand: Singapore Police Force (SPF)
Campaign: Recruitment
Execution: The SPF is currently actively recruiting new officers, and their recruitment campaign can be seen at Clementi, Boon Lay, and Yio Chu Kang MRT Stations. These locations were selected due to their proximity to institutes of higher learning and areas with a higher concentration of youths. By advertising on the platform screen doors, the SPF aims to reach out to individuals who may be interested in a career with them and encourages them to be a part of making history together.
Home-Travel-Eat-Shop-Play touchpoints: Travel
Stellar Ace X Singapore Police Force (SPF)
