Brand: Standard Chartered
Campaign: Standard Chartered Mobile App
Execution: In promotion of Standard Chartered’s new Journey Card and new SC Mobile banking app, the Platform Screen Doors on our Travel network at key commuter transit points such as Buona Vista MRT Station and Serangoon MRT Station were harnessed to reach out to commuters who use the Circle Line, East-West Line and North-East Line. QR codes were built into the creatives to help the fast-moving crowd find out more on the move, and experience the brand from offline to online.
Home-Travel-Eat-Shop-Play touchpoints: Travel
Stellar Ace x Standard Chartered
