Brand: Starhub
Campaign: giga
Execution: giga is celebrating its 4th anniversary with a generous offer for its customers. As part of their brand ethos of generosity, they are allowing customers to gift a $10 plan (free for 4 months) to a friend for just $1. This means that both you and your friend can enjoy the benefits of giga, such as rollover data, freedom from a contract, and 10GB of 5G data, powered by Singapore’s fastest network. If you happen to pass by Somerset, Bishan, or Dhoby Ghaut MRT stations, you might come across giga’s adorable ads about friendship, which are designed to create a delightful experience during your commute. Additionally, at 313 Somerset, the feline presence of giga is sure to add a touch of joy to shoppers’ day.
Home-Travel-Eat-Shop-Play touchpoints: Travel, Shop