Campaign: foodpanda & DFI Retail Group Partnership
Execution: foodpanda joined the yuu-niverse as a new partner and had taken it to our travel, shop and digital ad spaces to share the good news. Some platform screen doors had featured a 2D die-cut pop-out of the adorable foodpanda mascot while the pink ad campaigns had taken over some pillars, beams and walls at selected MRT stations.
Home-Travel-Eat-Shop-Play touchpoints: Travel, Play, Shop & Creative
Stellar Ace X foodpanda