Brand: UIP
Campaign: Fast X
Execution: For commuters in Bishan, Jurong East, and Bugis MRT stations, the wallscapes featuring the movie provide an intense visual experience. The combination of digital screens with larger0than-life static posters creates an immersive environment, bringing the excitement of the racing scenes to life. Additionally, keep an eye out for the movie ads on STARIS and iPLASMA screens on platforms and in-trains as you go about your day.
Home-Travel-Eat-Shop-Play touchpoints: Travel