Brand: UOB
Campaign: UOB ONE
Execution: The UOB ONE Card is a credit card in Singapore that offers the highest cashback for daily spending, and its latest advertising campaign has been focused on maximising its impact. Since the beginning of the year, ads for the UOB ONE Card have been spotted at key travel and shopping touchpoints in Singapore, such as Jurong East, Bishan and Bugis MRT stations, as well as Parkway Parade and 313 Somerset malls, engaging with commuters and shoppers in transit. Digital screens on taxis that greet passengers also contain a convenient QR code that can be scanned for more information about the card.
Home-Travel-Eat-Shop-Play touchpoints: Travel, Shop
Stellar Ace X UOB
