Bringing Singapore Literature to Life Through Transit Media

Stellar Ace brought Poems on the MRT back to Singapore’s rail network, transforming everyday commutes into moments of literary discovery through a large-scale public transport media campaign. In partnership with the National Arts Council Singapore and SMRT Trains, the initiative features 145 selected poems across 40 MRT carriages on the East-West, North-South, and Circle Lines, turning the daily journey into a platform for culture, language, and storytelling.

Turning the Commute into a Literary Experience

Running from 6 November 2025 to 4 November 2026, the campaign places poetry in English, Chinese, Malay, and Tamil directly within train cabins, with each poem accompanied by an English translation. By integrating literature into a high-frequency commuter environment, the activation reimagines rail media as more than a visibility channel — it becomes a meaningful and immersive shared experience.

To extend engagement, commuters can scan QR codes displayed alongside the poems to access the full versions online. This interactive layer adds a digital dimension to the installation, combining physical media placements with mobile engagement in one of Singapore’s most connected daily settings.

Bringing Cultural Storytelling to Singapore’s Transport Network

Beyond the trains, Poems on the MRT is also supported by poster placements in train stations until 6 May 2026 and bus stop bulletins until 4 February 2026. This multi-format rollout shows how commuter-facing media can connect with audiences across multiple touchpoints, bringing Singapore literature closer to everyday life through a familiar public space.

For Stellar Ace, the campaign demonstrates how transport advertising, station placements, and out-of-home formats can work together to deliver not just scale, but relevance. By turning MRT cabins into spaces for reflection and discovery, the initiative creates a memorable public-facing experience within one of Singapore’s busiest transit environments.

Creating Impact Through Public Transport Media

Poems on the MRT reflects how brands and public institutions can use Singapore’s transport network to create more than awareness alone. Through multilingual storytelling, broad daily reach, and interactive access via QR codes, the campaign transforms shared commuter spaces into a platform for connection, creativity, and cultural expression.

Looking to create impactful campaigns across Singapore’s transport network? Contact us here to explore how Stellar Ace can bring your brand, message, or initiative to life through innovative media solutions.