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Bringing Singapore Literature to Life Through Transit Media

Rexona Coolest Football Moments Museum Train

London Weight Management Launches Interactive Magnet Wall at Bugis Digital Wall

OCBC Lights Up Commuter Journeys with Immersive OOH Advertising Campaign

Chick-fil-A Takes Centre Stage with a High-Impact Digital Showcase at Bugis MRT 

SMRT and MCCY Sign MOU to Support Fundraising and Volunteer Outreach in Singapore 

McDonald’s Sparks Commuter Engagement with Interactive OOH Advertising in Singapore at Bishan 

How CIMB Singapore Used Programmatic DOOH Advertising to Drive Real-Time Engagement

F1 Simulator Activation at Orchard MRT Station: Bringing Experiential Entertainment to High-Footfall Event Spaces

More Digital Screens, More Impact: Stellar Ace’s Growing Islandwide Presence

Bringing F1 Beyond the Track with Visa’s 3D Bus Shelter Activation

Starhub Transforms Orchard MRT Station into a 3D Anamorphic DOOH Experience 

McDonald’s Grimace Campaign: Turning Bus Shelters into Interactive OOH Experiences

Real-Time Programmatic DOOH in Singapore: Tiger Beer x Lady Gaga Campaign

From Photobooth to Bus Shelter in Minutes: Programmatic DOOH in Action

Galloping Into a Stellar Year on Singapore's Streets

Stellar Ace Brings Chinese New Year to Life Across Singapore with Islandwide OOH Installations

Stellar Ace Turns Bus Shelters into a Citywide Zodiac Gallery

Gardens by the Bay Meets Orchard Road Through a 3D Bus Shelter

Reflecting on an Exciting 2025: Stellar Ace's Year of Growth and Innovation

Celebrating Migrant Stories with the International Migrants Day Concept Train Launch

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Bringing the Christmas Train Show to Life Across Singapore with Stellar Ace

Burger King’s Interactive OOH at Bugis MRT: Driving Trial and Virality

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Scale your campaigns in real time to the right audience – anytime, anywhere.

The future of DOOH is Programmatic

Programmatic DOOH (pDOOH) uses data and technology to automate the buying of digital out-of-home
media, allowing campaigns to be planned, activated, and optimised in real time across
screens, locations, and environments.

Scale campaigns seamlessly across multiple screens and locations.

Efficient & Scalable

Optimise campaigns using data-led signals and insights.

Data-driven Delivery

Adjust campaigns dynamically across locations and environments.

Real-time Optimisation

Flexible Delivery

Scalable Across Budgets

Automated Optimisation

Data-driven Decisions

Measurable Outcomes

Campaign Flexibility & Control

Right Audience, Right Time

Audience-centric targeting

Time-based delivery

Location & Proximity

Real-world triggers

Real-World Targeting

Programmatic DOOH gives advertisers greater flexibility and control over how campaigns are
planned, activated and optimised. With data-led delivery and real-world triggers, brands can reach
audiences more effectively across the right locations, moments and environments.

Bus Shelter Screens

HDB Screens

In-Taxi Screens

Access Stellar Ace’s premium programmatic DOOH inventory across key commuter
and high-footfall environments in Singapore.

See how brands are bringing programmatic DOOH to life across Stellar Ace’s digital screen
network.

Reach audiences across Singapore through premium digital screens, data-led targeting and real-time
campaign flexibility. Speak to our team to explore the right programmatic approach for your brand.

Bring Your Programmatic DOOH Campaigns to Life with Stellar Ace

 The global marketing activation for Hennessy V.S.O.P debuted in Singapore on a 14.4m long digital screen where the attention-grabbing 3D video features Hennessy Global Brand Ambassador, Jackson Wang, reaching for a Hennessy bottle and toasting viewers from afar.

At the Somerset MRT Station linkway, commuters and shoppers are immersed in a grand world of visuals with wallscapes, enhanced by a neon light creative execution of the Hennessy V.S.O.P logo, while dynamic videos featuring Jackson Wang contribute to the captivating product experience on digital screens.

Stellar Ace X Moet Hennessy

 In the spirit of getting 5% savings on online purchases, groceries, taxi, and public transport, Citi’s latest campaign at MRT Stations places emphasis on these benefits while WINK+ app users experience seamless offline-to-online engagement through Citi’s signature blue ads and QR code scans.

Stellar Ace X Citibank

 In their recent F1 activation, ALL personally transported breathtaking hotel vista in the form of captivating wall and floorscapes takeover at City Hall MRT Station. As commuters stroll through the linkway, sparking their wanderlust, they are then greeted by floorscapes featuring a central concourse swimming pool.

Stellar Ace X ALL

 foodpanda & DFI Retail Group Partnership

 foodpanda joined the yuu-niverse as a new partner and had taken it to our travel, shop and digital ad spaces to share the good news. Some platform screen doors had featured a 2D die-cut pop-out of the adorable foodpanda mascot while the pink ad campaigns had taken over some pillars, beams and walls at selected MRT stations.

Stellar Ace X foodpanda

 Trust Bank’s campaign showcased a distinctive 2D die-cut lettering creative execution on the concourse wallscape, capturing the interest of busy commuters with its innovative approach. The brand’s vitality was underscored by a large format digital OOH screen at a shopping mall, while specific Trust card perks were communicated on the platform screen doors. This strategic campaign has not only garnered substantial attention but also instilled a sense of FOMO, establishing Trust Bank as a noteworthy presence since its launch.

Stellar Ace X Trust Bank

 KFC had transformed what was once a plain wall into a gamified wallscape of ‘Whack-a-Mole’ where commuters could challenge themselves and walk away with a promo code after. This creative execution brings about fun to a commuter’s journey and is an effective attention-grabbing ad.

Stellar Ace X KFC

 DCS Card Centre went big at sharing its exciting new branding with commuters riding the Main Line trains, on SMRT taxis digital screens and the large format screen over at 313@Somerset.

Stellar Ace X DCS

 Mighty, jet-powered home protector JETTA had brought on an immersive out-of-home creative execution which includes a showcase space commuters could step into. On the digital screen, JETTA comes to life and speaks to you through the speaker installation, especially wowing the kids!

Stellar Ace X Mitsubishi Heavy Industries

 Support for the Community Care Associate (CCA) Role

 AIC had displayed their support for the CCA role at the wallscapes and platform screen doors at MRT Stations and in the form of stickers at tabletops of foodcourts. A powerful contextual message considering our tissue chope-ing culture in Singapore!

Stellar Ace X AIC

 To guide and support Singaporeans navigating their career path towards a fulfilling and satisfying job, WSG chose to reach out to the commuters making transfers at Bugis and Dhoby Ghaut MRT Station.

Stellar Ace X WSG

 DBS’ heartwarming and inspiring reminder of what we work so hard for inspires people on their daily commute. With its punchy fresh visuals and copy, the Live More, Bank Less campaign tugs at the hearts of shoppers and commuters.

Stellar Ace X DBS

 Samsung’s latest campaign had taken over the Somerset MRT Station walkway with a visual showcase of the phone’s upgraded features with dynamic videos interweaved for an immersive product experience.

Stellar Ace X Samsung

 In celebration of Calbee Melts’ release in Singapore, Calbee had shared the good news with commuters at Boon Lay MRT Station through wall ads and on the iView screens. Accompanying the delectable blown-up images of their newest chips are a QR code where passersby can stand a chance to win a Calbee hamper.

Stellar Ace X Calbee

 The tongue-in-cheek OBS recruitment ads are strategically positioned at MRT stations near campus grounds to reach student commuters. The ads itself are crafted in a witty manner to catch the attention of just the right people for the job.

Stellar Ace X Outward Bound Singapore

 The immersive wallscapes at MRT stations featuring the juicy burger are accompanied by a 2D protrusion and a speaker installation vividly describing the burger’s taste. Viewers of SingtelTV are also treated to an evocative commercial which is as lovin’ good as the actual Nasi Lemak Burger.

Stellar Ace X McDonald's

 Anker is best known for their high quality, reliable and affordable creations and has recently released their Liberty 4 NC earbuds. The ads have been spotted at 10 SMRT stations across our island and a campaign video showcasing the product’s surreal features can be seen on the digital screen at Parkway Parade.

Stellar Ace X Anker

 EVA Air is a renowned Star Alliance member that is celebrated for its exceptional service since 1991. Standing tall among SKYTRAX’s elite “World Top 10 Airlines,” it consistently ensures a 5-star experience in every detail. EVA Air’s latest campaign is visible on East-West Line and North-South Line trains, as well as digital displays in trains and MRT stations across Singapore.

Stellar Ace X EVA Air

In promotion of Standard Chartered’s new Journey Card and new SC Mobile banking app, the Platform Screen Doors on our Travel network at key commuter transit points such as Buona Vista MRT Station and Serangoon MRT Station were harnessed to reach out to commuters who use the Circle Line, East-West Line and North-East Line. QR codes were built into the creatives to help the fast-moving crowd find out more on the move, and experience the brand from offline to online.

Stellar Ace x Standard Chartered

Singlife is well known to safeguard Singapore’s protectors since 1983 with their MINDEF & MHA Group Insurance Scheme. Their latest campaign promotes the MINDEF & MHA Group Voluntary Scheme in a quirky way, with a worried mum imagining the worst as their son goes to NS. The humorous storytelling is presented in video and static creatives. Both ad formats were brough out in their full glory on our island-wide digital screens (STARIS and iView) on the transport network, including a large-format one at Bukit Panjang Interchange, on in-train panels and window stickers on our MRT trains on the North-South Line and Eat West Line, and very aptly, on the Platform Screen Doors at Pasir Ris Station, where NS men traverse when they go back and forth Pulau Tekong.

Stellar Ace X Singlife Aviva

Royal Carribean Roadshow’s advertisements were spotted at Outram Park MRT Station, Tanah Merah MRT Station, and digital Out Of Home screens on our HDB and Fairprice network give us a glimpse of the splashing good times that awaits us onboard.

Stellar Ace X Royal Carribean International

It was an honour to work with the Land Transport Authority to bring excitement to everyone’s commute. This year’s celebration is themed Onward As One SG and is helmed by the theme song Shine Your Light. Stations and concept trains had been dressed up for the occasion, and the MV playing on trains and station platforms brings an uplifting positive vibes to the most anticipated season for Singaporeans.

Stellar Ace X Land Transport Authority

 Sarawak offers a plethora of fascinating experiences for travellers. Over at Orchard Station and on our roads on SMRT buses, pictures speak a thousand words in portraying Sarawak’s allure, as larger-than-life, and as immersive as the adventure promises. Download the ENjoy Sarawak app today, and visit sarawaktourism.com to enjoy the public submitted photos and find out more.

Stellar Ace X Sarawak Tourism Board

 Universal Pictures International Entertainment

 In our creative execution for Universal Pictures International Entertainement, the oUt-Of-Home wallscape is installed with the iconic theme music and a lighted cut-out of Tom Cruise as Ethan Hunt in a larger-than-life cinemetic scene, presenting an unmissable Mission: Impossible experience for the senses

Stellar Ace X Universal Pictures International Entertainment

 Heaven and Earth’s latest product – Fuze Tea consists of real brewed tea, reduced sugar, no added preservatives. It’s new and improved taste is just like the thought of an ice-cold can of jasmine green tea in our tropical heat. Exciting installation with a lush foliage wall at Somerset MRT Walkway treated commuters and shoppers with a botanical delight of delicate jasmine flowers to all passers-by. The ads can also be spotted on the alrge format digtal OOH screens at PLQ Mall and 313 Somerset, and on digital in-taxi screens, passengers are invited to interact with the ad.

Stellar Ace X Heaven and Earth

Life is a journey of discovery, we can embrace the unknown, curious about where it takes us, especially when we are emotionally and financially ready and prepared. Prudential Assurance Company Singapore displayed their colorful and cute art at Dhoby Ghaut and Bugis MRT Staions which is meant to bring joy and positivity to the platform, reminding people of life’s surprises.

Stellar Ace X Prudential

 The SPF is currently actively recruiting new officers, and their recruitment campaign can be seen at Clementi, Boon Lay, and Yio Chu Kang MRT Stations. These locations were selected due to their proximity to institutes of higher learning and areas with a higher concentration of youths. By advertising on the platform screen doors, the SPF aims to reach out to individuals who may be interested in a career with them and encourages them to be a part of making history together.

Stellar Ace X Singapore Police Force (SPF)

 With Amazon Prime Day, soak yourself in the cheer at the immersive installations at City Hall and Bugis MRT stations. Over at 313 Somerset, JEM and PLQ Mall where shoppers congregate, the reach is extended via the large-format Digital Out of Home screens. Online and on your mobile, the distinctive visual is featured on DBS, POSB and Paylah! Home screens, bringing an immersive 360 degrees brand experience for customers.

Stellar Ace X Amazon

 To celebrate the Great Shopee Sale, eye-catching and groovy advertisements are placed on our digital Out-Of-Home screens. Shopee’s bright red shout-out on SMRT trains at Somerset, Ang Mo Kio stations and JEM serves as a reminder of the irrestible deals

Stellar Ace X Shopee

 With AIA’s latest launch of a type of critical illness coverage that specifically covers cancer, it took over platform screen doors at Kent Ridge and Novena MRT stations to remind commuters of just how unsettling it feels when our protection isn’t adequate. Be it an incomplete sunbrella, or a sun hat that lets the sweltering hot sun right through, we can most definitely feel the scorch.

Stellar Ace X AIA

 MyRepublic has eye-catching advertisements displayed on SMRT trains’ digital screens in purple, which are hard to miss. These ads aim to remind commuters of the joy that a good internet connection can bring, even when they are constantly on the move. You can also find their advertisements at Tampines, Bugis, and Jurong East MRT Stations, as well as on the WINK+ app. If you’re interested in getting fast broadband and a mobile plan that caters to your lifestyle, you can visit MYRepublic’s website at myrepublic.net for more information.

Stellar Ace X Myrepublic

 To celebrate Singapore Zoo’s 50th anniversary, an award winning Singaporean brand, Art-Zoo comes to the zoo to commemorate this occasion and can be found along the unique Happy ZOObilee Trail. Over at Bayfront MRT Station, larger-than-life installations comes alive from gantry to platform. These installations can also be spotted at the Changi Airport MRT Station, in 313 Somerset and on our buses on the road.

Stellar Ace X Mandai

: Having a well retirement plan is indeed crucial for ensuring security and fulfillment in the later stages of life. If you’re interested in assessing and enhancing your retirement plan, the advertisements from DBS and Manulife, displayed in taxis, Parkway Parade, and at City Hall MRT Station, serve as a reminder that you can have a reliable partner in your retirement planning journey.

Stellar Ace X DBS and Manulife

 As the world opens back up and we see people around us enjoying overseas vacations again, Visa’s latest campaign reminds us that some of our most memorable travel adventures happen when we embrace the highlights and hiccups along the way with humour, hassle-free convneience, and global support.

In taxis, on the digital screen at 313 Somerset, and on the beautiful dress-up of City Hall MRT Station, Visa’s advertising is sure to leave road users, shoppers and commuters with a sense of wanderlust.

Stellar Ace X Visa

 The Stellar Ace installation team was impressed by the visually appealing McDonald’s ad that illuminated the wallscapes at Tampines and Serangoon MRT Stations. The advertisement likely showcased McDonald’s popular items such as the Honey Butter McShaker™ Fries and golden Chicken McNuggets®. These delicious offerings would pair well with the new sauce tubs. This creative installation also comes with 3 voting buttons to vote for our favourite.

Stellar Ace X McDonalds

 giga is celebrating its 4th anniversary with a generous offer for its customers. As part of their brand ethos of generosity, they are allowing customers to gift a $10 plan (free for 4 months) to a friend for just $1. This means that both you and your friend can enjoy the benefits of giga, such as rollover data, freedom from a contract, and 10GB of 5G data, powered by Singapore’s fastest network. If you happen to pass by Somerset, Bishan, or Dhoby Ghaut MRT stations, you might come across giga’s adorable ads about friendship, which are designed to create a delightful experience during your commute. Additionally, at 313 Somerset, the feline presence of giga is sure to add a touch of joy to shoppers’ day.

Stellar Ace X StarHub (giga)

The DBS yuu Card is a rewards credit card offered by DBS Bank. It allows you to earn yuu Points when you make purchases at over 1,000 participating merchants islandwide, including BreadTalk Group Pte Ltd and Cold Storage Singapore. You can link, scan and pay using the yuu Card at these places. This news is shared with shoppers at Somerset MRT station and in 313 Somerset. Additionally, if you use public transport, you may also see the news displayed on digital screens in trains and at stations, as well as on island-wide trains and at stations, as well as on island-wide trains on the Circle Line, East-West Line and North-South Line.

Stellar Ace X DBS yuu Card

: SpiderManAcrosstheSpiderVerse is presented with an amazing storytelling and is presented with a visual feast of colors. With a heartfelt character development, be prepared to come away with a renewed sense of belief that anyone can be a hero. To fans’ delight, posters and movie teasers will be across the Orchard MRT Station and shopping malls – PLQ, JEM, 313 Somerset, Parkway Parade and P-Mart posters.

Stellar Ace X Sony Pictures

The promotional activities for the movie “Elemental” in Singapore sound exciting and engaging. PLQ Mall offers shoppers, commuters, and people working or dining in the area a chance to experience a beautiful and inspiring movie teaser. This can generate anticipation and interest in the film among the local audience. Additionally, at Jurong East MRT Station, commuters have the opportunity to engage with the characters through a larger-than-life wallscape, featuring neon signages with the elemental colors from the movie.

Stellar Ace X Elemental

 To celebrate their anniversary, Webull is offering a chance to win a Tesla Model 3 when you open and fund your Webull account. To participate, you can scan any of the QR codes on the ads you see around Singapore, including posters at various MRT stations like Somerset, Tanjong Pagar, Serangoon, Bugis, and Paya Lebar. You can also look for digital ads at PLQ Mall, 313 Somerset, JEM, and Parkway Parade while you’re out shopping. Additionally, you can find full-page ads on the WINK+ App.

Stellar Ace X Webull Securities (Singapore)

 Red Bull has extended its advertising efforts to the roads, with buses featuring the exciting message, capturing the attention of pedestrains and drivers. The bus hangers, designed as limited-edition collectibles, add an extra e

lement of appeal for Red Bull and basketball fans

Stellar Ace X Red Bull

 To spread the message about this investment platform, advertisements have been placed at key locations such as Raffles Place MRT Station, PLQ Mall, 313 Somerset, JEM, and Parkway Parade/ The messaging aims to highlight the reliability and stability of guaranteed returns, emphasizing that even in a fluctuating market, some things in life can be counted on.

Stellar Ace X Stashaway

 For commuters in Bishan, Jurong East, and Bugis MRT stations, the wallscapes featuring the movie provide an intense visual experience. The combination of digital screens with larger0than-life static posters creates an immersive environment, bringing the excitement of the racing scenes to life. Additionally, keep an eye out for the movie ads on STARIS and iPLASMA screens on platforms and in-trains as you go about your day.

Stellar Ace X UIP

 The Orchard Road MRT station, known for its vibrant atmosphere, has showcased the game with larger-than-life displays, allowing shoppers and commuters to immerse themselves in the world of Hyrule. Additionally, visitors to 313 Somerset has the opportunity to enjoy the game’s graphics and storyline on the large format screen near Garrett Popcorn

Stellar Ace X Nintendo

 HSBC Life: Opening up a world of opportunity

 HSBC has launched an exciting campaign in Singapore, showcasing their commitment to being there for their customers in various aspects of their lives. The campaign aims to highlight HSBC’s support for individuals in their professional journeys and personal pursuits.

The ads, located in prominent areas such as City Hall MRT Station and 313 Somerset, are designed to catch the attention of passersby with their cool and humorous approach. Additionally, the WINK+ App provides a convenient way for customers to access information and engage with HSBC’s offerings.

HSBC X Stellar Ace

 Take in the vibrant colors and watch as luggage cases roll smoothly past some of the world’s best sights on the integrated digital and static wallscape at Somerset MRT station and on MRT trains on our digital screens. The eye-catching and energetic dance on display is hard to miss, even for the most hurried commuters, and might inspire wanderlust in you.

Stellar Ace X American Tourister

 On digital screens at 313 Somerset, PLQ, MRT Stations, and wallscapes at Yishun and Serangoon Stations, the movie teasers and posters are such a treat for commuters and shoppers, giving us a glimpse of the adventure in store for us at the cinema.

Stellar Ace X Walt Disney

The Chingay Parade, now in its 50th year, is a highly anticipated event that showcases arts and cultute during the Lunar New Year celebration. After two years of digital and hybrid parades, the physical showcase returns this year at the F1 Pit Building. The nearest MRT station to the event venue is Promenade Station, where the Platform Screen Doors assets have been chosen by the People’s Association to display their ads.

This multi-faceted celebration includes various components such as Chingay@Heartlands, Container Art Installation, Community Art Installations, and the main performance. To learn more about each segment, commuters can scan the QR codes on the respective panels. Additionally, in-train digital screens will showcase videos highlighting the grandeur and vibrant colors of the Chingay Parade.

Stellar Ace X People's Association

 With its ultra-fast and reliable connectivity, Singtel’s 5G network opened up exciting possibilities for Singaporeans, as demonstrated through the live gig featuring the indie pop trio SOBS. This event was a testament to the power of collaboration between local talents and Singtel, showcasing the vibrant music scene in Singapore. The primary objective of this event was to showcase the potential and possibilities that 5G technology holds for Singapore. By enabling lag-free streaming and enhancing connectivity, 5G brings numerous benefits, such as improved remote experiences, real-time communication, and innovative applications across various industries. Singtel aimed to inspire people to envision the transformative impact of 5G on their daily lives and the future of Singapore’s technological landscape.

Stellar Ace X Singtel

The OCBC NXT Card advertisements can be found on the Platform Screen Doors at City Hall and Woodlands MRT stations, creating visibility and awareness about this new offering from OCBC Bank. By introducing the OCBC NXT Card, OCBC aims to provide customers with a convenient payment option and attractive rewards while encouraging responsible financial management.

Stellar Ace X OCBC NXT Card

 Supplements from Avalon and US Clinicals

 The ads showcase different types of supplements from AVALON™ and US Clinicals™ that can support people’s dreams and aspirations for the year ahead.

The advertisements utilize the long stretch of Platform Screen Doors at the station to provide an informative and visually appealing experience for residents and visitors. They include statistics, infographics, and research findings to help people make informed choices about the supplements.

Stellar Ace x Hi-Beau

 The National Heritage Board is actively involved in this campaign, promoting it through various channels. The TRAVEL network, which includes MRT stations, MRT trains, and taxis, features promotional materials and information about the festival. Additionally, the SHOP network at PLQ Mall and the WINK App on smartphones provide access to festival updates and content.

One exciting aspect of thfestival is the innovative execution of posters. These posters feature 2D pop-ups that catch people’s attention and encourage them to venture outside and experience the stories that connect us all.

Stellar Ace X National Heritage Board

 Commuters can take advantage of this convenient opportunity to check out the latest best price while waiting for their train and visit the nearest participating Cheers outlet to purchase cans of abalone for their celebrations.

For the East West Line, the Platform Screen Doors (PSD) at the following MRT stations will display the QR codes for the special deal at Cheers Tampines MRT: Pasir Ris, Simei, Bedok, Kembangan, Eunos, Aljunied, and Kallang.

For the Circle Line, the Platform Screen Doors (PSD) at the following MRT stations will feature the QR codes for the special deal at Cheers Botanic Gardens MRT: Marymount, Caldecott, Botanic Gardens, Farrer Road, Holland Village, One-North and Buona Vista

Stellar Ace X Cheers

 The advertisement for the event is prominently displayed along the linkway in Somerset and on digital screens. Additionally, thee is an ad on the building facade at PLQ Mall, targeting the working and shopping crowd in the area.

Stellar Ace X Johnnie Walker

 If you’re committing through City Hall and Paya Lebar MRT Stations, you’ll be treated to captivating #travelgrams, which serve as a reminder of the incredible experiences waiting for you. These visual delights showcase the beauty and excitement of travel, inspiring you to book your next trip with AirAsia

Stellar Ace X Air Asia

On our island-wide youth network, this campaign was shared at key MRT station touchpoints such as Somerset, Boon Lay, Choa Chu Kang, Jurong East and Woodlands Stations. The signature logo and yacht image is minty fresh and hard to miss.

Stellar Ace X Fisherman's Friend

Their brand campaign in Stellar Ace’s Raffles Place serves as a visual representation of their accomplishments and serves to capture the attention of potential investors in the financial industry. By highlighting their extensive experience and successful investment strategies, Wellington Management aims to attract PMETs who are looking for a reliable and knowledgeable investment partner.