- Case Studies
As football fever swept across the globe, brands tapped into the excitement through bold and timely campaigns across the Stellar Ace network.
From an immersive museum train to high-impact digital takeovers and islandwide OOH placements, each campaign transformed everyday commuter journeys into memorable brand moments.
Rexona
Rexona transformed a six-cabin MRT train into the Coolest Football Moments Museum Train, bringing an immersive football-inspired experience to commuters across Singapore’s rail network.
Featuring country-inspired designs, jersey-themed seating, frozen-effect flooring and interactive in-train panels, the campaign brought Rexona Men Arctic Rush’s keep cool under pressure message to life while turning an everyday commute into a memorable brand experience.
adidas
adidas Singapore activated a high-impact digital screen takeover at Bayfront MRT, featuring its ambassadors and the You Got This brand message against the backdrop of global football excitement.
Strategically positioned along a high-traffic commuter corridor and within walking distance of the adidas store, the campaign combined bold visibility with retail proximity, turning everyday journeys into opportunities for brand inspiration and action.
Difflam
Difflam tapped into the excitement of the football season with a timely OOH campaign across the Bugis Digital Wall, Serangoon Digital and Travellator Wall, and bus shelter posters islandwide.
By connecting the brand’s sore throat and cough relief positioning with cheering, late nights and match-day moments, the campaign delivered a relatable message with strong visibility across high-traffic commuter environments.
Driving Impact Through MRT Advertising in Singapore
At Stellar Ace, we work with brands to transform daily commutes into meaningful moments of engagement.
Looking to create impactful MRT advertising campaigns in Singapore? Contact us here to explore how Stellar Ace can help bring your brand to life across our media network.