Chick-fil-A Takes Centre Stage with a High-Impact Digital Showcase at Bugis MRT

To mark the opening of its first-ever store in Singapore at Bugis+, Chick-fil-A launched a bold digital out-of-home advertising campaign on Stellar Ace’s Bugis Digital Wall. Timed to coincide with this major brand milestone, the campaign transformed a high-traffic commuter corridor into a powerful visual platform, capturing attention in the heart of one of Singapore’s busiest lifestyle districts. 

Elevating a Launch with Visibility at Scale 

For a brand entering a new market, visibility is critical. Located within Bugis MRT, one of Singapore's busiest transit hubs, the Bugis Digital Wall gave Chick-fil-A access to a large and diverse audience moving through the area each day. As a premium MRT advertising asset in Singapore, its close proximity to Bugis+ made it a strategic placement for generating excitement around the opening, strengthening brand presence, and keeping the new outlet top of mind. 

A Premium Digital Asset in a High-Intent Environment 

Set within a dynamic mix of transit, retail, and lifestyle traffic, the Bugis Digital Wall is one of Stellar Ace's flagship digital OOH advertising assets in Singapore. Its large-format display provides brands with a strong presence within a high-footfall environment, making it an ideal platform for MRT advertising, transit advertising and retail advertising campaigns in Singapore. 

For Chick-fil-A, this created an opportunity to connect with people in a highly relevant environment — one that naturally supported both awareness and store visits. 

Driving Brand Presence Through Digital OOH Advertising in Singapore 

This campaign highlights how digital OOH advertising in Singapore can create immediate impact during major launch moments. By leveraging Stellar Ace’s MRT assets, Chick-fil-A established a strong presence in a highly connected district, using location-led media to support visibility and footfall around its first store opening. 

Ready to Launch Your Brand with Impact? 

From first-store openings to high-traffic brand moments, Stellar Ace helps brands show up where it matters most. We create high-visibility OOH advertising opportunities in Singapore that build awareness, capture attention, and drive real-world traffic. 

If you’re planning your next launch, contact us here and let’s bring it to life.