Galloping Into a Stellar Year on Singapore's Streets
- Case Studies
As part of our Chinese New Year activations, Stellar Ace rolled out Galloping Into a Stellar Year — an out-of-home (OOH) initiative featuring brands TADA and Tan Mu Jiang.
Executed across selected bus shelters, the campaign combined bold visual impact with interactive engagement, demonstrating how bus shelter advertising in Singapore can deliver both high visibility and brand-led participation during peak seasonal moments.
Larger-Than-Life Brand Presence at Street Level
The activation featured life-sized 2D die-cut installations and poster executions across two bus shelter locations. Each installation presents brand-specific elements, combs for Tan Mu Jiang and cars for TADA, integrated to create immediate and recognisable brand presence.
These visuals created immediate and unmistakable brand presence, turning everyday commuter spaces into high-impact brand touchpoints.
By leveraging the scale and visibility of bus shelters, the installations ensured that both brands stood out clearly within high-traffic environments – reinforcing brand recall during the Chinese New Year period.
Driving Engagement Through a QR Mechanic
Beyond visual impact, the campaign incorporated a QR-code mechanic, inviting commuters to participate by guessing the number of brand elements displayed within the installation for a chance to win $888.
Anchored around distinctive brand icons, the giveaway mechanic placed brand recognition at the centre of the experience. Engagement was directly tied to brand identity and visual cues, ensuring that participation reinforced brand recall.
This result was a campaign that combined:
- High-frequency OOH Visibility
- Clear brand recall through icon-led design
- Interactive participation via QR
Turning Bus Shelters Into Interactive Touchpoints
Bus shelters remain one of Singapore’s most consistent and effective street-level advertising assets. Positioned along daily commuter routes, they offer predictable footfall, repeat exposure, and strong visibility across residential and commercial districts.
With Galloping Into a Stellar Year, Stellar Ace demonstrated how bus shelters can go beyond static visibility to become interactive engagement platforms – especially during high-attention festive periods.
By pairing bold die-cut executions with a simple digital bridge, the campaign showed how OOH advertising can integrate physical presence and digital participation seamlessly.
What This Means for Brands
Seasonal moments such as Chinese New Year present powerful opportunities for brands to connect with audiences in culturally relevant ways. Through this activation, Stellar Ace highlighted how OOH can deliver:
- Prominent street-level visibility
- Larger-than-life creative impact
- Seamless engagement through QR participation
From bold installations to participation-driven campaigns, bus shelters remain a versatile and impactful OOH format for brands looking to combine awareness, engagement, and contextual relevance at scale.
Ready to Create an Impactful OOH Campaign?
Stellar Ace’s network spans Every Street, Every Screen, Island-wide — offering unmatched reach and opportunities for creative, high-impact executions.
If you’re looking to turn your next campaign into a breakthrough moment, we’re here to help bring your ideas to life. Contact us here and let's make it happen!