
Gardens by the Bay Meets Orchard Road Through a 3D Bus Shelter
- Case Studies
Along one of Singapore’s most iconic retail corridors, Stellar Ace enhanced the everyday commute with a 3D rooftop bus shelter in collaboration with Gardens by the Bay. Complete with the recognisable Flower Dome, Supertrees, and lush greenery, the installation brought a familiar national landmark into the heart of the city — transforming a routine waiting point into a moment of surprise and delight.
What commuters saw was the finished spectacle. What they didn't always see were the hours of planning, craftsmanship, and collaboration behind the scenes — where every detail was thoughtfully brought to life, piece by piece.
Reimagining the Everyday Commute Through OOH
Located along Orchard Road, directly in front of The Heeren, the 3D rooftop bus shelter demonstrated how OOH can create meaningful, experience-led moments within familiar commuter spaces.
Inspired by one of Singapore's most celebrated landmarks, the installation invited passers-by to pause, look up, and experience something unexpected — turning an everyday touchpoint into a mrore visually engaging part of the journey.
Designed for High-Traffic Impact
Orchard Road remains one of Singapore's most valuable advertising environments, with constant pedestrian flow throughout the day.
By leveraging the rooftop bus shelter format, the installation maximised:
- Street-level visibility from multiple sightlines
- Organic photo and video moments, ideal for social sharing
- Strong brand association with creativity, culture, and innovation
Moving Forward with Creativity, Vision and Purpose
From islandwide touchpoints to immersive campaigns, Stellar Ace continues to push the boundaries of what OOH can be through thoughtful design and collaboration. This Orchard Road installation reflects how creativity, and strong placemaking principles can come together to elevate everyday environments.
The OOH landscape is evolving — and we're excited to grow with it.
Ready to Create an Impactful OOH Campaign?
Stellar Ace’s network spans Every Street, Every Screen, Island-wide — offering unmatched reach and opportunities for creative, high-impact executions.
If you’re looking to turn your next campaign into a breakthrough moment, we’re here to help bring your ideas to life. Contact us here and let's make it happen!