How CIMB Singapore Used Programmatic DOOH Advertising to Drive Real-Time Engagement

For time-sensitive campaigns, relevance matters just as much as reach. CIMB Singapore’s latest campaign demonstrated how programmatic Digital Out-of-Home (DOOH) advertising in Singapore can bring those two elements together — using real-time messaging to create stronger urgency across daily commuter journeys.

In collaboration with Adzymic and Perion DOOH, CIMB activated a dynamic countdown across Stellar Ace’s digital bus shelter screens, with creative updated programmatically in response to timing and context. The result was a campaign that felt more immediate, more responsive and more attuned to audiences on the move.

Set across locations spanning the city centre and heartlands, the campaign showed how digital bus shelter advertising can do more than deliver visibility. It can make each impression more meaningful by aligning message, moment and environment.

When Timing Shapes Attention

The strength of the campaign lay in its use of countdown-led creative across Stellar Ace’s bus shelter advertising network. As the message evolved in real time, it created a natural sense of urgency that helped capture attention more effectively.

Running in high-traffic commuter environments throughout the day, the campaign benefited from repeated exposure across key touchpoints. By combining strategic placement with contextual and programmatic delivery, it showed how dynamic DOOH advertising can sharpen relevance while maintaining broad reach.

Designed for More Than Visibility

More than a digital screen execution, CIMB used OOH as a more adaptive platform, responding to time, environment, and audience behaviour in a way that went beyond static awareness.

At Stellar Ace, we help brands unlock the full potential of programmatic Digital Out-of-Home advertising in Singapore through:

• Data-led audience targeting that improves relevance and precision
• Contextual and programmatic delivery that aligns message, moment and audience
• High-impact digital screen formats designed to capture attention in motion

From digital bus shelter advertising to broader programmatic OOH campaigns, we turn daily journeys into timely and meaningful brand interactions.

Ready to Create an Impactful Programmatic DOOH Campaign?

Stellar Ace’s network spans Every Street, Every Screen, Island-wide — giving brands the reach, flexibility, and contextual precision needed for high-impact programmatic DOOH campaigns.

If you’re looking to turn your next campaign into a smarter, more responsive brand moment, we’re here to help bring it to life. Contact us hereand let’s make it happen.