KFC

Double Down Campaign

Total Impressions: 1.3+M

Objective:

To drive attention and footfall for KFC by combining playfulness with indulgence, right in the daily commute

Solution:

At Serangoon MRT, KFC introduced a cheeky “Whack-a-Moke” wall game where commuters could “burn calories” before rewarding themselves with a finger lickin’ good meal.

Est Prod. Cost: $30,000 - $50,000