5 Dec 2024
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- Case Studies
Singapore Tourism Board Campaign
Total Impressions: 27+M
Objective:
To raise awareness on this Traveler’s Exclusive campaign by Mastercard and Singapore Tourism Board to bring tourists something special and drive tourist spend via Mastercard.
Solution:
The campaigns targeted high-tourist traffic stations like Bayfront, Bugis, Orchard, Somerset, City Hall, and Changi Airport, and were further amplified through STARis screens, taxi digital screens, and the WINK+ App to maintain continuous engagement with commuting tourists.

