OCBC Lights Up Commuter Journeys with Immersive OOH Advertising Campaign

OCBC transformed Singapore’s daily commute into an immersive brand experience through a high-impact Out-of-Home (OOH) advertising campaign across key MRT advertising locations in Singapore.

Featuring its limited-edition Disney and Star Wars-themed cards, the campaign combined MRT advertising, digital out-of-home (DOOH) media, and experiential storytelling to capture commuter attention across the transit network.

At Bugis MRT Station, Platform Screen Door (PSD) creatives came alive as passing train lights illuminated perforated artwork designs, creating a magical twinkling star effect in real time. The installation transformed a standard transit advertising format into an interactive commuter moment that surprised and delighted audiences.

The campaign journey continued at Somerset MRT Station through the Somerset Digital Linkway, where vibrant digital screens featured glowing OCBC card visuals and iconic lightsaber-inspired creative elements. The high-dwell environment strengthened brand engagement while amplifying visibility among shoppers and commuters.

By leveraging premium MRT advertising spaces and DOOH advertising formats in Singapore, OCBC successfully created a campaign that blended storytelling, visibility, and audience interaction at scale.

Driving Impact Through DOOH Advertising in Singapore

Across Bugis MRT Station, Somerset Digital Linkway, and islandwide Bus Shelter Digital Screens, the campaign demonstrates how digital out-of-home advertising in Singapore can transform everyday commuter journeys into memorable brand experiences.

Through a strategic mix of transit advertising, digital screens, and immersive creative execution, brands can achieve high-frequency visibility while connecting with audiences in contextual, high-traffic environments.

Partner with a Leading OOH Advertising Company in Singapore

As one of Singapore’s leading Out-of-Home media owners, Stellar Ace delivers integrated OOH advertising solutions across MRT stations, trains, bus shelters, retail environments, and digital screens islandwide.

From MRT advertising and transit media to large-format DOOH campaigns, Stellar Ace helps brands create impactful, high-visibility campaigns that reach audiences Every Street, Every Screen, Islandwide.

Explore how your next campaign can come to life through innovative OOH advertising in Singapore with Stellar Ace Contact Page.