- Media Release
Singapore, 2 September 2026 - SMRT Corporation Ltd today launched a charity-themed train as part of its Journeys for Good initiative. The train highlights the work of 12 selected charities with Institution of a Public Character (IPC) status in Singapore.
Mr Baey Yam Keng, Minister of State for Culture, Community and Youth and for Transport, was the Guest of Honour at the launch.
Under a Memorandum of Understanding (MOU) signed by SMRT and the Ministry of Culture, Community and Youth (MCCY) in May 2026, SMRT committed S$1 million to support the publicity needs of selected IPCs. Stellar Ace, SMRT's advertising arm, will provide the advertising space for their campaigns. This will help the IPCs raise public awareness, support their fundraising and attract more volunteers.
The first phase of Journeys for Good began in June 2026 with the selection of the first group of IPCs. A total of 179 IPCs submitted campaign proposals. With the strong response, Stellar Ace doubled the number selected IPCs from six to 12. This allows a wider range of causes and communities to be represented.
The 12 selected IPCs presented strong campaigns covering a wide range of causes. These include healthcare, disability inclusion, food assistance and community services. The full list is provided below.
The Journeys for Good charity train gives the initiative a highly visible platform. The charity train features the campaigns and causes of the 12 IPCs and brings their stories into commuters' daily journeys. It also helps the public learn more about the communities they serve.
The first charity train will begin operating on the North-South and East-West Lines on 3 September 2026. A second charity train will be launched one week later. Commuters can scan QR codes to learn more about the IPCs, their work and the causes they champion.
“Millions of journeys take place every day on our trains and at our stations and bus shelters. Through Journeys for Good, we are extending the use of our transit advertising spaces to support good causes. We hope to inspire positive action, help charities share their messages and encourage more Singaporeans to contribute to meaningful causes,” said Mr Tony Heng, President, Stellar Experience
The remaining 167 IPCs that submitted proposals will also receive complimentary advertising support. Each IPC will receive two bus shelter bulletin placements for 26 weeks. The support includes media space, production and printing.
After the inaugural 2026 edition, another group of IPCs will be selected in March 2027. SMRT and MCCY will continue to support the publicity needs of community causes. They will also create more opportunities for IPCs to connect with Singaporeans, strengthen the culture of giving and inspire more people to volunteer or contribute in other meaningful ways.
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About Journeys for Good 2026
Journeys for Good 2026 is a SMRT initiative organised in partnership with the Ministry of Culture, Community and Youth (MCCY). It helps Institutions of a Public Character (IPCs) raise awareness of their causes, strengthen fundraising and attract more volunteers.
Through the initiative, SMRT's advertising arm, Stellar Ace, will use its media network and commuter touchpoints to give community causes greater visibility and reach across Singapore.
About SMRT Corporation Ltd
SMRT Corporation Ltd (SMRT) is a leading public transport services provider in Singapore. As the nation's dominant rail operator, SMRT manages and operates the North-South Line, East-West Line, Circle Line, Thomson-East Coast Line and Bukit Panjang Light Rail Transit. These services are complemented by its bus, taxi and private-hire vehicle operations. Through Kaizen, SMRT enhances lifestyles by creating vibrant transit destinations for commuters and the communities it serves.
SMRT also works with Malaysia's Prasarana to design, build, operate and maintain the RTS Link. The service will improve cross-border connectivity between Singapore and Johor.
SMRT's core values are represented by the acronym R.I.S.E.: Respect, Integrity, Safety, Service and Excellence. SMRT provides safe, reliable and commuter-centric transport services.
About Stellar Ace
Stellar Ace is Singapore's leading out-of-home media company. It connects brands with audiences at scale across MRT trains and stations, all bus shelters nationwide, malls and the WINK app.
With more than 300 million weekly impressions, Stellar Ace turns everyday journeys into memorable brand experiences. It uses a dynamic mix of static and digital formats supported by creative design, programmatic delivery and data-driven insights. It helps brands appear where they matter most - on every street and screen, islandwide.
SMRT Media Contact
Luk Si Ying
Executive, Media Relations
Tel: 9822 0902
Email: media@smrt.com.sg
S/N | IPC Name | Cause and Campaign Concept |
1 | Abilities Beyond Limitations and Expectations | ABLE supports persons with physical disabilities and their caregivers as they rebuild their lives after a stroke, illness or injury. Through rehabilitation, reintegration, return-to-work programmes and caregiver support, ABLE helps people regain independence, reconnect with their communities and rediscover purpose. |
2 | Ambulance Wish Singapore | Ambulance Wish Singapore (AWS) supports terminally ill patients and their loved ones by granting wishes. With the help of volunteers, AWS creates positive end-of-life experiences for patients with a limited prognosis. It brings joy, peace and comfort beyond hospital walls and into homes. |
3 | Blossom Seeds Limited | Blossom Seeds supports frail, vulnerable, socially isolated and active seniors through befriending, outreach, volunteer work and community programmes. The charity connects companies, community partners and volunteers to build meaningful relationships. It helps seniors live with dignity, purpose and companionship. |
4 | Breast Cancer Foundation | Breast Cancer Foundation (BCF) is a registered charity and IPC established in 1997. It promotes early detection and supports the breast cancer community. BCF provides education, psychosocial programmes, practical assistance and emotional support to patients, survivors and caregivers. |
5 | Care Community Services Society | Care Community Services Society serves more than 3,800 beneficiaries through programmes that help young people, seniors and those facing hardship build strength and resilience. Its work includes mentoring children and youth, engaging vulnerable seniors, supporting former offenders and helping others in need. |
6 | Caring for Life | Caring for Life is a Singapore charity that works to prevent suicide and build a suicide-resilient community. It equips individuals, families, workplaces and communities to recognise distress early, respond with care and strengthen protective support before a crisis occurs. |
7 | Kwong Wai Shiu Hospital | For more than a century, Kwong Wai Shiu Hospital has been a trusted pillar of care in Singapore. Building on its legacy of compassion, it provides accessible healthcare and community care. This helps seniors and the wider community live with dignity, purpose and a better quality of life. |
8 | O’Joy Limited | O’Joy is a social service agency that supports vulnerable seniors and people facing mental health challenges. Established in 2004, it provides counselling, case management, caregiver support, active ageing programmes and home-based services. O’Joy supports more than 800 people each year, guided by its vision of helping them flourish emotionally and socially. |
9 | Singapore Buddhist Free Clinic | Singapore Buddhist Free Clinic (SBFC) provides high-quality and comprehensive healthcare to people in need. Its services include traditional Chinese medicine (TCM), complementary cancer care, on-site TCM for seniors and professional counselling. SBFC aims to improve physical and mental health without adding financial stress. |
10 | Singapore Environment Council | The Singapore Environment Council (SEC) believes that a sustainable Singapore starts with all of us. It works with people, communities and organisations to raise environmental awareness, encourage responsible choices and turn good intentions into meaningful action. This helps create a cleaner, healthier and more resilient Singapore. |
11 | Viriya Community Services | Established in 2001, Viriya Community Services provides family assistance, mental health support and specialised care across Singapore. Its integrated, multidisciplinary approach delivers tailored support to more than 5,000 people and families each year. It meets people where they are, ensures cost is not a barrier and strengthens communities through compassion. |
12 | Willing Hearts CLG Ltd | Willing Hearts supports vulnerable and disadvantaged people and families through a wide range of services. These include free daily meals, a homeless shelter, a safe space for rough sleepers, active ageing activities, training facilities, healthcare programmes, a dental clinic and a kidney dialysis centre. Its beneficiaries include low-income and single-parent families, seniors living alone, persons with illnesses or disabilities, and migrant workers. |
Campaign Timeline
All 12 IPCs will launch their evergreen campaigns from 2 September 2026 for up to 52 weeks. Fundraising campaigns will run in phases, with four charities featured in each period.
S/N | IPC Name | Fundraising Launch Date |
1 | Blossom Seeds Limited | 3 Sep 2026 – 25 Nov 2026 |
2 | Care Community Services Society | |
3 | Caring for Life | |
4 | Willing Hearts CLG Ltd | |
5 | Breast Cancer Foundation | 3 Dec 2026 – 24 Feb 2027 |
6 | O’Joy Limited | |
7 | Singapore Buddhist Free Clinic | |
8 | Singapore Environment Council | |
9 | Abilities Beyond Limitations and Expectations | 4 Mar 2027 – 26 May 2027 |
10 | Ambulance Wish Singapore | |
11 | Kwong Wai Shiu Hospital | |
12 | Viriya Community Services |