Starhub Transforms Orchard MRT Station into a 3D Anamorphic DOOH Experience

In Singapore’s fast-paced urban landscape, brands compete for attention across every possible touchpoint. For StarHub, the opportunity at Orchard MRT Station was to go beyond visibility and create a moment of true impact using Stellar Ace’s premium digital pillars. 

Located in one of the country’s busiest retail and commuter hubs, Orchard MRT Station offered the ideal environment to reimagine digital out-of-home advertising in Singapore as an immersive storytelling platform. 

Bringing Sparky to Life Through 3D Anamorphic DOOH Advertising 

At the center of the campaign was a bold 3D anamorphic execution featuring StarHub’s beloved mascot, Sparky. 

Using advanced creative design across Stellar Ace’s Orchard Digital Pillars, Sparky appeared to break out of the screen — creating a striking illusion of depth, motion, and scale that immediately captured commuter attention. 

This transformed traditional MRT advertising into an immersive digital experience, elevating standard screen exposure into something unexpected and memorable. 

Elevating Commuter Engagement in a High-Footfall Transit Environment 

Orchard MRT Station, with its high dwell time and constant commuter flow, provided a powerful platform for digital screen advertising in Singapore. 

The campaign maximised this environment by turning everyday commuter movement into moments of visual interruption and engagement. Instead of passive exposure, audiences were met with dynamic 3D content designed to stop, surprise, and hold attention. 

This approach demonstrated how DOOH advertising can move beyond impressions to create real-world impact within transit spaces. 

Redefining Digital Out-of-Home Advertising in Singapore 

The StarHub campaign showcases how DOOH advertising in Singapore is evolving — from static messaging to immersive, experience-led storytelling. 

By combining 3D anamorphic content with a premium MRT advertising location, the execution blurred the line between screen and reality, transforming Orchard MRT Station into a live brand canvas. 

It reinforced how creative innovation, when paired with strategic placement, can significantly enhance brand recall and audience engagement. 

Stellar Ace’s Vision for Immersive Islandwide DOOH 

This campaign reflects Stellar Ace’s broader approach to out-of-home media — turning islandwide touchpoints into dynamic, high-impact storytelling platforms. 

With assets like Orchard MRT Station digital pillars, Stellar Ace continues to lead in premium DOOH advertising in Singapore, helping brands move beyond visibility to create meaningful, memorable experiences in high-traffic environments. 

Ready to Create a 3D Anamorphic OOH Campaign? 

From Every Street to Every Screen, Islandwide — Stellar Ace connects your brand to unmatched reach and high-impact creative opportunities. 

Ready to turn your next campaign into something unforgettable? Contact us here and let's make it happen!