Brand: Cheers
Campaign: Project Abalone
Execution: Commuters can take advantage of this convenient opportunity to check out the latest best price while waiting for their train and visit the nearest participating Cheers outlet to purchase cans of abalone for their celebrations.
For the East West Line, the Platform Screen Doors (PSD) at the following MRT stations will display the QR codes for the special deal at Cheers Tampines MRT: Pasir Ris, Simei, Bedok, Kembangan, Eunos, Aljunied, and Kallang.
For the Circle Line, the Platform Screen Doors (PSD) at the following MRT stations will feature the QR codes for the special deal at Cheers Botanic Gardens MRT: Marymount, Caldecott, Botanic Gardens, Farrer Road, Holland Village, One-North and Buona Vista
Home-Travel-Eat-Shop-Play touchpoints: Travel