Brand: Fisherman’s Friend
Campaign: Giveaway
Execution: On our island-wide youth network, this campaign was shared at key MRT station touchpoints such as Somerset, Boon Lay, Choa Chu Kang, Jurong East and Woodlands Stations. The signature logo and yacht image is minty fresh and hard to miss.
Home-Travel-Eat-Shop Play touchpoints: Travel
Stellar Ace X Fisherman’s Friend
