Brand: Singapore Civil Defence Force (SCDF)
Campaign: SCDF Recruitment – The Life Saving Force
Execution: SCDF’s latest recruitment campaign was approached through emotive video storytelling. To achieve emotional resonance with the target audience, akin to watching a movie, the large format digital screens in the Stellar Ace Shop (Mall Advertising) ecosystem were selected as the prime medium to bring out the impact, visuals and sound for the client.
Home-Travel-Eat-Shop-Play touchpoints: Shop
