Brand: Seedly
Campaign: Personal Finance Festival
Execution: To spread the word about the event, an eye-catching visual has been displayed at prominent locations such as Raffles Place, Bugis and Serangoon MRT Stations. Additionally, the facade of PLQ Mall at Paya Lebar and the STARIS screens on trains have been utilized to promote the festival.
Home-Travel-Eat-Shop Play touchpoints: Travel, Shop