Journeys for Good
Supporting Charities Through Transit Media | A SMRT and MCCY Initiative
SMRT Corporation, in partnership with the Ministry of Culture, Community and Youth (MCCY), will launch a new initiative to support Institutions of Public Character (IPCs) through national awareness and fundraising campaigns.
This initiative leverages Stellar Ace’s islandwide Out-of-Home (OOH) media network, spanning MRT stations, trains and bus shelters across Singapore. The network reaches 85% of Singapore’s population weekly with over 1.3 billion impressions.
We invite charities with Institution of a Public Character (IPC) status in Singapore to submit their campaign proposals for an opportunity to receive sponsored media exposure and campaign support across MRT stations, trains and bus shelters islandwide.
Through this initiative, selected IPCs will be able to raise public awareness for their causes, encourage volunteer participation and drive donations through islandwide transit media exposure.
Submissions Closed, 179 submissions received
Thank you for your interest. The submission period has ended and applications are currently under evaluation.
Selected IPCs will be announced in July 2026.

Programme Timeline
29 May 2026
Open Call for IPC Submission
19 June 2026
Submission deadline for IPC proposals
13 July 2026
Announcement of selected IPC Winners
August / September 2026
Campaign launch
Programme Overview
SMRT Corporation will support Institutions of Public Character (IPCs) through a nationwide transit media initiative designed to amplify community impact, public awareness and fundraising efforts.
Across three years, up to $1 million will be committed to support charitable campaigns, community outreach and fundraising initiatives across Singapore.
Selected IPCs will benefit from:
- Year-long awareness campaign – Up to 52-weeks of islandwide transit media exposure
- Fundraising campaign – Up to 12-weeks of dedicated high-impact media burst for donations
Media support includes:

Bus Shelter Bulletin

Bus Shelter Poster

4 Sheets

6 Sheets

Bulkhead

Large Format Lightbox
Contact Us
For programme enquiries please email Jane Toh at jane@stellarace.com.sg